Use Case N°2 — Maison Berthet Logeais
Designing and Delivering a Full Site Solo
From the visitor journey to full client autonomy
A high-end tapestry and home décor brand needed a complete, bilingual (FR/EN) site to showcase its craftsmanship, present bespoke projects, and sell its new collection online.
Tools
Figma, WordPress,
Elementor Pro, ACF Pro, Stripe
Role
Freelance UX/UI
Designer & Developer
Duration
1 month
See the live website
The Challenge
Two content types, one seamless experience
Two very different content types had to coexist: bespoke projects, to showcase, not sell, and the new collection, to sell directly, with a client who had no technical background and needed to manage both independently, without a developer or the overhead of a full e-commerce system. Scope also grew beyond the original quote partway through the project.
What i did
End-to-end ownership
01
Scoped the project and wrote the quote as a freelancer, then issued a formal amendment to cover the scope increase
02
Designed and built the entire site in French and English: homepage, craftsmanship page, project portfolio (with individual project pages), new collection (with individual product pages), and contact/personalization forms
03
Defined the visual identity tokens for a clean look consistent with the brand's luxury positioning
04
Built a back-office for a non-technical client to run herself: adding new projects and pieces for sale with zero coding or CMS experience required, supported by video tutorials for onboarding
05
Integrated Stripe Payment Links checkout on every product page
The Impact
Zero day-to-day dependency on a developer.
A complete bilingual site live in both languages, with a client who had never managed a website before now fully self-sufficient in adding projects and pieces for sale, through a back-office she's comfortable using and video tutorials she can return to any time.
Use Case N°2 — Maison Berthet Logeais
Designing and Delivering a Full Site Solo
From the visitor journey to full client autonomy
A high-end tapestry and home décor brand needed a complete, bilingual (FR/EN) site to showcase its craftsmanship, present bespoke projects, and sell its new collection online.
Tools
Figma, WordPress,
Elementor Pro, ACF Pro, Stripe
Role
Freelance UX/UI
Designer & Developer
Duration
1 month
See the live website
The Challenge
Two content types, one seamless experience
Two very different content types had to coexist: bespoke projects, to showcase, not sell, and the new collection, to sell directly, with a client who had no technical background and needed to manage both independently, without a developer or the overhead of a full e-commerce system. Scope also grew beyond the original quote partway through the project.
What i did
End-to-end ownership
01
Scoped the project and wrote the quote as a freelancer, then issued a formal amendment to cover the scope increase
02
Designed and built the entire site in French and English: homepage, craftsmanship page, project portfolio (with individual project pages), new collection (with individual product pages), and contact/personalization forms
03
Defined the visual identity tokens for a clean look consistent with the brand's luxury positioning
04
Built a back-office for a non-technical client to run herself: adding new projects and pieces for sale with zero coding or CMS experience required, supported by video tutorials for onboarding
05
Integrated Stripe Payment Links checkout on every product page
The Impact
Zero day-to-day dependency on a developer.
A complete bilingual site live in both languages, with a client who had never managed a website before now fully self-sufficient in adding projects and pieces for sale, through a back-office she's comfortable using and video tutorials she can return to any time.